How to make the packaging plastic bags recyclable?
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While paper could arguably be considered the first mainstream kind of food packaging and is still widely used as such today, there’s no question that the introduction of plastics in food packaging during the late 1970s and the early 1980s changed things a lot. Plastic was discovered in the 19th century but didn’t find widespread, mainstream use until the late 20th century. In addition to plastic containers, cellophane and other types of transparent film are commonly used to package food and are made out of plastic, too.
Interestingly enough, plastics are being given a run for their money by the paper packaging industry once more as more and more people become concerned about the environment. While plastics certainly aren’t going anywhere - they will continue to be popularly used in food packaging - it’s likely that more companies will eschew it in favour of paper wherever possible. There’s no question, though, that plastic creates the perfect packaging for a broad array of different food products.Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant closures on medicines are almost impossible for those over 50 to open.
Find out what package attributes appeal to the customer you are targeting. If it’s a harried housewife shopping for your product then convenience of use better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It’s not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with.Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one package.
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